Here’s a peak at what I’ve already accomplished through internships, jobs, and schoolwork. I hope this will help to better highlight my skills acquired and working talents.
Internships
Green Flash Brewing Co.
San Diego, CA; Summer 2021
Conducted market research/analysis to include data analytics, competitive analytics, and behavioral analytics. Designed product launches and promotional campaigns across IG, Twitter, and FB. Provided copy for IG account with 120k followers. Curated content that resulted in a 50% increase in IG post likes. Optimized SEO across digital channels in order to drive customers to content, increasing engagement.
The Bu Kombucha
San Diego,CA; Spring 2020
Arranged and executed integrated consumer events on SDSU campus to promote beverage. Scouted optimal locations to reach target demographic. Engaged with consumers digitally through IG. Communicated results to executives.
FMA Agency (remote)
Long Beach,CA; Spring 2021
Created digital content to promote agency for successful rebranding. Maintained client database for 667 potential accounts. Optimized SEO to drive potential clients to agency site and socials. Edited existing web pages and copy to optimize user experience. in order to help rebrand. Optimized use of SEO and SEM to drive potential customers to agency website, LinkedIn, and Facebook pages. Edited existing web pages in order to optimize design.
Wear Wardrobe (remote)
Brooklyn,NY; Spring 2021
Created digital content to promote Wear Wardrobe via social media: IG grid posts, IG story posts, TikToks, and Facebook posts. Utilized web-based analytics to determine optimal post times and to define target market based off of Created digital content to promote luxury retail products via social media (IG and FB) and company site. Utilized web-based analytics to determine optimal strategy for content and define target market demographics. Ranked #1 performing student marketer in West Coast, #2 nationally. Drove new customers to company website and socials to increase brand awareness and customer-base. Communicated results and consumer feedback to executives.
Work
J.Crew
New York, NY; Aug. 2021 – Present
Supported and reported on affiliate, social, search, and display channels. Tracked performance to KPI goals (demand, spend, CTR, CVR, ROAS, sessions, etc.). Maintained PR/influencer outreach and affiliate partnership outreach regarding promo, seeding, and newsletters. Executed site live and campaign briefs, and digital ad recommendations for executives based off budget ($57M). Ensured delivery of all creative assets for paid channels. Edited and delivered copy for paid channels (promo, search). Organized and communicated with media partners (Facebook, Google, Hulu, Spotify, Undertone). Provided advertising direction based off consumer trends.
Godiva Chocolate
San Diego,CA; Fall 2018
Interacted with customers through the English and Spanish languages; Prepared, upsold, and cross-sold food and drinks; Operated register; Supported inventory management; Boosted customer loyalty by driving an increase in Rewards Program sign-ups.
Center for Facial and Oral Surgery
Dayton,OH; Summer 2020
Communicated between patients, doctors, and dentists; Supported front office staff; Maintained schedule for both patient appointments and referring dentist meetings; Verified patient insurance coverage and operated billing; Prepared and wrote patient confidential letters and documents; Implemented new organizational filing system.
Draft Coffee
San Diego, CA; Spring 2021
Interacted with customers through the English, Spanish, and Italian languages; Increased customer loyalty through customer recognition and memorization of orders; Supported inventory management; Supported FOH staff; Trained on quality assurance and science of coffee; Prepared, upsold, and cross-sold food and drinks; Operated register.
Schoolwork
Complete IMC Plan: Sienna Charles New Services Entry Strategy
Completed an entry strategy for a new services segment of Sienna Charles. Completed a competitive analysis and consumer behavior analysis. Personally designed all ads demonstrated in project while working alongside marketing agency currently hired by Sienna Charles.
Case Study: Ideals of Beauty
Completed a study on the evolution of the ideals of beauty and their continued effect on society and the workplace. Dug into how social media has pushed concepts of beauty harder on to viewers and the effects that this has on mental health.
Complete IMC Plan Proposal: Gucci Annual Campaign
Developed a complete Integrated Marketing Communications Plan and proposal for a year-long Gucci campaign using an $81.6M budget. Curated traditional and digital advertising content, devised an influencer marketing schedule, created interactive advertising formats. Studied company history, competition, and marketplace positioning in order to develop an optimal plan.
Foreign Retail Entry Strategy Proposal: Chiara Ferragni Collection
Developed a complete Entry Strategy plan for a foreign retailer (Italy) entering the U.S. marketplace. Conducted a SWOT analysis, environmental analysis, and trading analysis. Researched optimal location for storefront based off of traffic patterns, spending habits, budget, and competition map. Researched regulations regarded foreign entry into the market.
Madalyn Monto 